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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
The best eyeshadow primer
This is the only eyeshadow primer I use. Great that it dries transparent so does not effect eyeshadow colour. Holds shadow in place, stops creasing and massively increases pigment.
by Helen Verified Purchase
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Favourite
This is my go-to eyeshadow primer, you get a good amount of product, the wand makes it easy to apply, and my eyeshadow will stay on all night.
by Alex Verified Purchase
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Best primer
I’ve tried several eyeshadow primers over the years and this is top of the list. I have oily lids and this primer prevents my eyeshadow from creasing. Not keen on the applicator wand as a little scratchy, I dab on with my finger instead. Will continue to buy this.
by Sarah Verified Purchase
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Best primer
I’ve tried several eyeshadow primers over the years and this is top of my list. I have oily lids and when I wear this it prevents creasing in my eyeshadow. Little goes a long way. Not so keen on the wand applicator as a little scratchy so I apply to the back of my hand and then pat on my lid with my finger.
by Sarah Verified Purchase
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Great!
I love this product!! It really does keep your eyeshadow in place and crease free for the whole day! I work 13.5 hour day shifts and my eye shadow looks just as good as it fid first thing in the morning!!
by DONNA Verified Purchase
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Your eyeshadow won’t budge!
The elite in long lasting eyeshadow - my only complaint is that it doesn’t really neutralise your natural eyelid colour. Otherwise it really is the best I’ve tried.
by Emma
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Must-have
I wouldn't ever go without this product again. Maintains colour without smudging or creases all day and well into the night, even with eyeshadows that disappear without it.
by N Verified Purchase
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Keeps eyeshadow in place
Love this ,keeps eyeshadow on all day ,only thing it's drying if you use too much just a little works .
by Katie Verified Purchase
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Disappointing
I was a bit disappointed with this unfortunately as no matter how I applied/set this, my eyeshadow would crease by the end of the day. I didn’t finish the tube and immediately repurchased my HG - (Nars)
by Rebecca Verified Purchase
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Worth it
I bought this after trying a free sample I got a while back - i tend to have quite oily eyelids and this is the ONLY product that keeps my eyeshadow in place all day - no creasing, no smudging, it looks as good at the end of the day as it did when I applied it!
by Em Verified Purchase
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