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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Professional
This product is good for longtimes makeups, i like it, for me is it better than makeup for ever or Mac eyebase
by Marita Verified Purchase
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My go to
Favourite primer at an amazing, unbeatable price
by Imogen Verified Purchase
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Brilliant primer.
I first purchased this to wear under my make up for my wedding and have been using it ever since. My eyeshadow doesn't budge all day and doesn't crease, perfect!
by Averil Verified Purchase
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Wrong colour
I love the sin shade but unfortunately Eden is too thick and light. It stands out.
by Teresa Verified Purchase
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It's ok
I think they must have changed the formula of this. I remember is being amazing a few years ago, but it seems a lot more watery now. It does a reasonable job as an eyeshadow base, but I do get creasing after a few hours. It seems to be too silky for the eyeshadow to cling to - it would be better if it was a bit tackier. I can think of cheaper brands that do a much better job
by Janet Verified Purchase
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Essential kit
This primer is essential to have in your makeup kit, not only does it prevent eyeshadow from creasing but it also enhances the colour pay off from your eyeshadow. A little goes a long way.
by Sarah Verified Purchase
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Eye shadow primer
Great primer. Good natural colour on it's without the eyeshadow Goes on well and keeps the eyeshadow colour intensity
by Kate Verified Purchase
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Best primer
Love this primer, have been using it for years keeps your eyeshadow in place all day long.
by Els Verified Purchase
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Urgh
This is complete impossible to remove even with top grade eye makeup remover. It dries solid and creases.
by Mell
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My holy grail for 15 years!
I’ve been using this product for 15 years. I’ve tried cheaper ones along the way but always always go back to PP, it’s the jewel in Urban Decays crown. My eyeshadow honestly looks freshly applied even 12 hours later: I will never be without it.
by Hayley Verified Purchase
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