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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Classic
I used this many years ago, stopped using for no apparent reason. Recently repurchased and reminded me why I used to love this. Light on the eyes, I have quite dark/ veiny eye lights and this covers all imperfections and a great base for eyeshadow.
by Danielle Verified Purchase
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Good
Easy to apply and blend,hold my eyeshadow nicely.
by DACE Verified Purchase
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To prime AND colour
Love this eye primer. I got this shade which is darker than my skin tone purposefully. I use to prime but also to add a deep bronze base and works a treat!
by Sarah Verified Purchase
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Perfect
Perfect eyes base. Shadows colours pops out and lasting longer . Easy to apply.
by Inesa Verified Purchase
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A must have!!
If you love your eyeshadow and you want it to stay put! This is the one for you! Long lasting and really makes the shadow pop! Looks crisp and clean! Definitely one to have in your makeup bag!
by Chantelle Verified Purchase
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Shocked!
I have incredibly oily eyelids and my eye makeup typically lasts only a couple of hours max before smudging. However, this has completely changed the game for me, now I’m able to go out about my day and not worry about my eyeliner being smudged across my entire eyelid. Genuinely shocked how well this works, if only I had purchased this earlier! Would have saved me a whole of stress!
by Lily Verified Purchase
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Long lasting
I need a good primer to keep eyeshadow in place on hooded eyelids and this one does the job.
by Sarah Verified Purchase
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Love
Love it! Only product to keep my eyeshadow set all day
by Natasha Verified Purchase
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Wow!
This has made my eye shadow application smoother and doesn’t smudge - very pleased! Cant believe I waited so many years to buy it
by Stephanie Verified Purchase
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The GOAT
Best eyeshadow primer on the market. 10/10 wouldn’t get anything else.
by Teresa Verified Purchase
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