In stock | Usually dispatched within 24 hours
Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
€24.45
Other Customers Bought
1359
RRP: €34.45Current price: €27.45
335
€23.45
781
€19.45
133
€22.95
2019
RRP: €44.95Current price: €35.95
4966
€45.95
Customer Reviews
5 stars rating 126 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Amazing
It really does keep your eyeshadow in place all day/all night no matter the weather conditions Light weight
by Heidi Verified Purchase
Was this helpful?
Excellent!!
Love this eye primer!! Great consistency dries quickly and eyeshadow stays on all day and night. Product lasts a long time. Have been using this product for years.
by Kimberley Verified Purchase
Was this helpful?
The only eye primer I use
I use this daily and it last a long time. Cancels out blue veins on the lid very well and is the best base I've found to helping eye shadow stay put all day on oily lids.
by ChrisTa Verified Purchase
Was this helpful?
Good
Keeps my eye makeup on all night, light and non sticky
by Vanessa Verified Purchase
Was this helpful?
Amazing!
Keeps eyeshadow on all day and stops eyeshadow going on patchy no need for concealer on top.
by Kole Verified Purchase
Was this helpful?
Not cheap
Not cheap but it really does keep your eyeshadow on for hours
by Natalie Verified Purchase
Was this helpful?
Keeps eyeshadow in place all day
Wow, this eye primer is fantastic, it not only keeps a fresh look all day but gives the shimmery eyeshadows and absolutely fantastic finish. Would definitely recommend to anyone
by Michelle Verified Purchase
Was this helpful?
Essential makeup item!
I have been using this product for years and swear by it! Creates a perfect base for eyeshadow, allowing the shades to show off their full pigment and keeps it in place for hours, I wouldn’t be without it!
by Lois Verified Purchase
Was this helpful?
The OG
I love this. I’ve used it for years and it’s still as good as the first time I used it. Thank you Urban Decay
by Natalie Verified Purchase
Was this helpful?
Stays put
Great eyeshadow base ,keeps powder on all day but can be drying on the eyelids
by Katie Verified Purchase
Was this helpful?