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Committed to creating clean, conscious formulas without compromise, bareMinerals is renowned for mineral, skincare-infused makeup designed to enhance natural beauty. The brand launched in 1995 with the best-selling Original Loose Powder Foundation, which today is a cult-favourite amongst clean beauty enthusiasts thanks to its minimalist five-ingredient formulation. Pioneers in clean, cruelty-free beauty, bareMinerals creates products that remain free of harsh chemicals and unnecessary additives, utilising botanical extracts and natural minerals to help improve the appearance of skin over time. Their ethos goes beyond makeup, with a mission to create conscious beauty that’s good for your skin, the community and the planet.

bareMinerals is a cruelty-free brand that does not test finished products or ingredients on animals, nor does its suppliers or third parties. The brand also does not sell its products in countries where animal testing is required by law.

bareMinerals showcase a makeup brush collection designed to apply it's extensive mineral makeup range, including brushes for the face, eyes and lips. The Beautiful Finish Foundation Brush is designed to apply the Original Loose Powder Foundation using a ‘Swirl, Tap, Buff’ application technique.

With skincare collections and mineral makeup, bareMinerals offers products suitable for mature skin. The lightweight, buildable coverage of many of their products, including the Original Loose Powder Foundation, means that the formula resists caking or settling into fine lines.

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