Discover the Burberry’s fragrances Philosophy: British, effortless and runway inspired. The brand’s history lives on in far more than just the iconic check print. Each product comes with a story, many of which hold an intrinsic link to its ready-to-wear. Just think of Burberry’s aftershaves for men: the Hero Eau de Parfum celebrates modern masculinity through a trio of cedarwoods chosen to echo the texture of a classic trench- the very place it all began for Thomas Burberry back in the 1800s – while other perfumes, like Her Eau de Parfum, celebrate heritage differently, capturing London’s spirit through a gourmand blend.