Pureology

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Pureology. Made to feel.

Pureology is a premium professional color care brand offering transformative results with vegan* and sulphate free formulas which provide gentle cleansing. In its simplest sense, the Pureology name (pure x ology) exquisitely blends two ideas to construct the perfect hair care journey. Sensory x efficacy. Pure x scientific. Lavish experience x unmatched quality. With its signature lather, enticing aromas and silky-smooth results, Pureology strives to stimulate the senses while actively protecting each precious hair strand during washing + preserving your color. Founded in California, Pureology was the first color care brand that refused to sacrifice purity for performance. Pioneers of the most-gentle, vegan formulas* that not only feel, look and smell indulgent, but also deliver real results.

SENSORIAL SELF-CARE. QUALITY COLOR CARE. LUXURIOUS HAIR CARE.

* Every formula is made without animal products or by-products. Pureology never tests on animals.

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PUREOLOGY

Explore sulfate free haircare with Pureology


Pureology is a professional haircare brand owned by the L'Oréal group. Established in 2001, Pureology was one of the earliest adopters of completely sulfate-free haircare, and today they carry that legacy on as proudly zero-sulfate and vegan. Pureology products are formulated to offer salon-quality colour care at home, protecting your hair's colour from sun damage, wear and fading all year round.


As well as being 100% vegan, all Pureology haircare products are paraben-free and mineral oil-free, as well as being concentrated to reduce water wastage. The Pureology product range has been slimmed down in recent years to focus on those benefits that matter most: hydration, strength, toning, texture, smoothing and hold. The Pureology message is simple – salon-quality haircare shouldn't cost the earth. Pureology products are ethical, natural and designed for hair with bright, vibrant colour that deserves to be on display.


We are official UK stockists of Pureology colour care and Pureology haircare products, including jojoba shampoos and conditioners to moisturise and hydrate dry hair, and Strength Cure shampoos to revitalise and protect vibrant blonde hair. Browse the full range of Pureology products online today and pick up natural essentials to support your ethical haircare regime.