The story of Shea Moisture dates back to 1912, when 19-year-old Sofi Tucker started selling shea nuts in her village market in Sierra Leone. Very quickly, she launched into the manufacture and then the sale of essential beauty products, based on this versatile ingredient with multiple qualities. Attached to family values and their transmission, she shared her knowledge of organic beauty and her recipes with those close to her, including Richelieu Dennis, her grandson, who founded Shea Moisture in Harlem in 1991.
Shea Moisture has since presented itself as a contemporary personal beauty brand inspired by the wisdom of age-old recipes and traditions. Today, the Shea Moisture line includes shampoos, conditioners and styling products designed for all hair types. While the brand nods to the past and its traditions, it also looks to the future. Shea Moisture products are natural, sustainable, eco-responsible and cruelty-free.
Shea Moisture is a household name today, but it remains above all a trusted brand, thanks to its pragmatic approach to natural beauty and its hair care products that offer transparency and quality.
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