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About the brand

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and Shea Moisture is her legacy.

What We Stand For:
Inclusively Exclusive
The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.
Modern Wisdom
Recipes handed down from a healer make for potent 21st century cures.
Sensory Solutions
Potent salves stimulate, soothe, surprise and speak to all the senses.
Cultures Cultivated
The best ingredients gathered from around the world and picked to complement perfectly.

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2024 The Ltd t/a is an Introducer Appointed Representative of Pay4Later Limited, trading as Deko, which is authorised and regulated by the Financial Conduct Authority (FRN 728646). Deko is a credit broker, not a lender and does not charge you for credit broking services. We will introduce you exclusively to Newpay finance products provided by NewDay Limited under this Introducer Appointed Representative arrangement. Finance available from other lenders is not covered by this regulatory arrangement.
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