Continuing to deliver the best of beauty. Find out more here
Vita Liberata's ingredients are the purest in the tanning world; natural, certified organic and Ecocert approved extracts are key to their formulas.
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Introducing Vita Liberata’s newest innovations. From Phenomenal Organic Tan Infused Cloths for your most convenient & travel friendly tan to Beauty Blur Sunless Glow for instant complexion perfection & a lasting natural tan for the face

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Body Blur Range

A collection of body makeup that gives the most flawless skin finish and blurs out imperfections. With light reflecting particles that illuminate the skin, It's like wearing luxury sheer stockings…everywhere! Available with or without self tan

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Beauty Blur Collection

The organic ‘do-it-all’ skin tone optimiser & HD Primer which will enhance and perfect your complexion. Use as a primer or on its own for sheer coverage. With Advoganic skincare for your most radiant glow. Available with or without self tan

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pHenomenal 2-3 week tans

Vita Liberata’s pHenomenal 2-3 week tan products last up to 4 x longer than your average tanner. With moisture locking technology for 72 hr hydration & packed full of natural ingredients for a natural fade without any patchiness or streaking

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Invisi Foaming Tan Water

Bursting full of organic botanicals that are supercharged by our Advoganic TM technology for the most hydrating & anti-age skin treatment as you glow. A clear foam with zero risk of transfer & super-fast drying so you can apply and go in seconds

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Fabulous Range

Vita Liberata’s Fabulous is range of core tanning products ranging from best selling graudal tanning lotion to instant and lasting tanning mousses & lotions.

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ABOUT THE BRAND

Vita Liberata Advanced Organics was founded in 2007 by Northern Irish born Alyson Hogg. Alyson’s mission was to bust the myth that self-tanning had to be an unpleasant experience – to create products that weren’t sticky, smelly, orange or streaky. Over the years Vita Liberata has become very well known as being the leader in innovation in the suncare and tanning world. In 2007 we created the world’s first completely non toxic self tan, then came pHenomenal 2-3 week tan, the world’s longest lasting tan and most recently the Body Blur HD Skin Finish franchise has taken over the tanning world.


The objective for Vita Liberata is to create products that firstly care for the skin but that also look and feel natural. Whether you are looking for a no commitment product or a tan that can last up to 2-3 weeks, a lotion or a mousse, there is something for everyone

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