wet n wild

Wet n Wild is a makeup brand that has been supplying the beauty industry with a range of cruelty-free products since 1979. Founded by Acker, the brand aims to be affordable, easy to use and high quality. Their product line – whether you choose to purchase a foundation, concealer, bronzer, or blusher – is suited to all different skin tones and is all-inclusive, so everyone can enjoy its products with ease. The brand believes their customers should spend their time creating fun and imaginative looks rather than wasting their time searching for a perfect colour match in a restricted collection. This is why the brand is known as a colour pioneer, stocking around 400 different shades.

Wet n Wild products are loved by women globally, and have been for years. Over their time in business, the brand has been responsible for iconic beauty moments such as being the first brand to launch black nail polish into the high street, or being used by celebrities such as Clare Danes, Solange Knowles and Paris Hilton. The Wet n Wild MegaGlo Highlighting Powder in particular is a cult classic.