THE ORDINARY
Revolutionising Skincare with Science
Discover your skincare essentials from an array of products from The Ordinary featuring retinol, face masks, and moisturising serums. Across the range of products to explore, the Squalane Cleanser is great for hydration hunters, while the Niacinamide 10% + Zinc 1% is perfect for uneven tone. If you are in the market for a brightening boost, we recommend the Vitamin C Suspension 23% + HA Spheres, or the Lactic Acid 10% + HA 2% Superficial Peeling Formulation for mild exfoliation. The Ordinary caters to every skin type and concern, meaning there’s something for everyone.
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Take the guesswork out of your routine. Browse by key ingredients to easily find science-led formulas tailored to your everyday skincare goals.
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FREQUENTLY ASKED QUESTIONS
Are The Ordinary's products cruelty-free?
Yes! The Ordinary does not test on animals and has been certified with the Leaping Bunny stamp of approval, a widely recognized standard for personal care and household products.
Are The Ordinary's products vegan?
Yes, The Ordinary has been certified vegan by PETA.
How can The Ordinary help blemish-prone skin?
Yes. The Ordinary has a collection of products specifically formulated to help with blemish-prone skin.
There are two primary contributing factors to the formation of blemishes: excess oil and a build-up of dead skin cells. Products like Niacinamide 10% + Zinc 1% can help to minimize excess oils and reduce the appearance of pores, while products like Salicylic Acid 2% Solution help exfoliate within the pores to remove dead skin cells that can lead to clogged pores. Shop The Ordinary Blemishes & Acne collection here.
How can The Ordinary keep my skin hydrated throughout the year?
Yes. The Ordinary has targeted solutions ideal for skin-hydration.
To keep skin hydrated it's important to use a combination of hydrators to increase the skins water content and emollients (oils or oil-like ingredients) to help seal water inside. Hyaluronic acid and niacinamide are both great ingredients to help promote hydration and support the barrier. They can be found within products like Hyaluronic Acid 2% + B5 and Niacinamide 10% + Zinc 1%. Emollients can be used alone, like 100% plant-derived squalane, or can be ingredients found within moisturisers like ceramides or lipids that are found within our Natural Moisturizing Factors moisturisers.
How to maintain a healthy skin barrier with The Ordinary?
Firstly, it's best to select a gentle, non-stripping cleanser that can effectively cleanse and remove makeup while respecting the skin barrier.
Secondly, opt for products with ingredients like niacinamide and hyaluronic acid to help keep skin hydrated and support the skin barrier.
Lastly, chose a moisturiser that is right for you, to help seal everything in and protect against moisture loss. It's also important to ensure SPF application daily, and avoid over-exfoliation which can damage the skin barrier and lead to signs of irritation.
The Ordinary
The Ordinary Skincare was launched by beauty company DECIEM in 2016 with the intention of creating a range of skincare products that put science and transparency at the centre of their branding. The aim of The Ordinary is to cut the connection between quality and price point, encouraging consumers to buy products that combine quality, scientifically-backed ingredients and charge a fair price for them. The brand prides itself on functional beauty and clinical technologies, designed to be kind to both your skin and bank balance. Skincare ought to be simple and effective, which is why The Ordinary’s aim is to decode the complex with simplified ingredient lists. The brand prioritises innovative formulas that you will end up reaching for time and time again.