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Founded by celebrity and award winning International hairdresser Umberto Giannini in the high-style 90’s, we are on a hair love mission to help you love your hair! We are obsessed with creating game-changing products that deliver transformational results, taking the secrets of the salon and session styling worlds into creating innovative new formulas just for you. Famous for our iconic curl range, we champion every day beauty with texture-specific products for all hair types – from volume and growth support to repair and scalp care. We believe in making a positive impact on the planet and are proudly Certified B Corp, we always have and always will be 100% vegan and cruelty free and are mindfully made with love in the UK in recycled and recyclable packaging.

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2024 The Ltd t/a is an Introducer Appointed Representative of Pay4Later Limited, trading as Deko, which is authorised and regulated by the Financial Conduct Authority (FRN 728646). Deko is a credit broker, not a lender and does not charge you for credit broking services. We will introduce you exclusively to Newpay finance products provided by NewDay Limited under this Introducer Appointed Representative arrangement. Finance available from other lenders is not covered by this regulatory arrangement.
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