Urban Decay - About the Brand

Lustrous textures, seductive shades and smouldering finishes. Urban Decay leads the way when it comes to beauty innovation. Paving the way for beauty junkies to get their makeup fixes, the brand embodies a colourful way of life; taking inspiration from the bold, and satisfying the brave.

With cult and coveted products consistently featuring in the industry limelight, Urban Decay is the makeup brand for makeup lovers. Makeup enthusiasts. And those who dare to step away from the edge.