I love this shampoo. It leaves my hair so soft and clean 

So had bought the hello blondie matrix which i couldnt fault. Gave this ago, and it feels like its heavy on the hair and hair was tangled even more. Smell was nice.

I'd read mixed reviews about this product, some people said it was drying, others said it restored the health of their chemically damaged hair. My own hair is bleached and naturally curls and i have been looking for something to help it grow and get back into good, strong condition for a while. This product is unlike all my other shampoos, as it doesn't lather up a lot, which I actually really like, i have heard that its better for your hair when it doesn't, and it forces me to massage my scalp which improves circulation etc. The shampoo feels lovely when you massage it in, and amazingly it does spread if you just massage it into your scalp with your fingertips and add a little water, it takes a little patience. It smells clean, but not overly perfumed. More than anything after a first wash i am noticing my hair is voluminous, full of body and bounce, but one thing i will say is this is definitely not a stand-alone product. I think i got beautiful results by using the conditioner that goes with it and a keratin based blow-dry cream. The conditioner in this range is a little light and i normally prefer something heavier i was surprised how after the shampoo it absorbed right into my hair rather than simply sitting on it but i still needed to add a little more moisture part way into drying and styling, or i suspect the blow-dry process would have left my hair puffy. It was looking quite fluffy and flyaway part-way into drying but now it looks really thick & shiny, smells amazing and looks and feels healthy but not "silky soft". .I think truth be known lots of products give a false appearance of hair health with oils that sit on the hair and weigh it down. I'm hoping in time my hairs overall health will improve using this. I feel quite torn about it as a product. I just expect keratin to make my hair sleek but instead i have so much body. I love it. It's unexpected. I will definitely buy this product again . It's great for my hair type. I just wouldn't recommend this to somebody who understands keratin to mean silky sleek.

I have very dry, coarse, fine, curly hair. Im using this already two years.. Makes my hair great

This is a fantastic shampoo for over processed or chemically treated hair which leaves the hair smooth and shiny and in good condition. I use this shampoo all the time as it is free of all sulphates and parabens. I would definitely recommend this product.