Ideal for blonde hues that are visibly damaged or prone to dryness, the Bleach London Purple Reincarnation Mask helps to leave the strands feeling stronger.

The nourishing hair mask is enriched with purple pigments to help neutralise brassy tones and encourage a more vibrant, cool-toned look. The multi-purpose formula also works to minimise the risk of breakage.

• When to Use: After shampooing.
• Application: Massage into hair, comb through and leave for up to 20 minutes. Rinse thoroughly.
• Routine: Use with the Reincarnation Shampoo and Conditioner to complete the routine.

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetrimonium Chloride, Glycerin, Octyldodecanol, Sodium Benzoate, Isopropyl Alcohol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Lactic Acid, Lauryl Pyrrolidone, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Butylene Glycol, Trideceth-12, Polyamide-2, Helianthus Annuus (Sunflower) Seed Extract, Acid Violet 43, Phenoxyethanol, Saccharomyces/ Copper Ferment, Saccharomyces/ Magnesium Ferment, Saccharomyces/ Silicon Ferment, Saccharomyces/ Zinc Ferment, Saccharomyces/Iron Ferment, Disodium EDTA, Potassium Sorbate, Leuconostoc/Radish Root Ferment Filtrate, Linalool, Benzyl Salicylate, Coumarin.