I bought it because there are so many KOLs recommending it. I am new to UK and my face skin became too dry to wear any foundation. I know the best way is to moisture my face with lots of skincare products but I have to use cosmetics for some occasions. This product can be used as a 'first-aid' cream for me and it can improve the state of my face as well as maintaining my makeup for a longer period. It also smells good! I think I will buy it again later.