Anastasia Beverly Hills began as a salon where Founder and CEO Anastasia Soare groomed the brows of supermodels like Cindy Crawford and Naomi Campbell. After developing her own brow-enhancing makeup—the first of its kind— Anastasia’s business quickly grew, and she expanded her product range by creating the contour category and entering the world of colour. Today, the brand has developed a cult following and has become a leader in the world of social media. ABH is committed to cruelty-free product formulation, testing and development.