Embrace the spirit of the city with Jimmy Choo’s Urban Hero Eau de Parfum, a confident fragrance that embodies the essence of the luxury brand.

The scent is a refreshing interpretation of contemporary masculinity. Opening with sharp lemon caviar and black pepper, the EDP instantly uplifts the senses, juxtaposing against an earthy blend of vetiver and rosewood at the heart. A dry down of grey amber and leather adds a rebellious twist to the scent, creating an intoxicating sillage.

An homage to the metallic paint used by street artists, the fragrance is housed in a chromatic flacon.

Hold the fragrance 5 inches away and spray your skin, focusing on pulse points (neck and wrists). Alternatively, spray generously in front of you and walk through for a full coverage. Don’t rub the fragrance in, as it will affect the trail.

Alcohol Denat. (Sd Alcohol 39-C), Parfum (Fragrance), Aqua (Water), Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Bht, Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Salicylate, Cinnamal, Citral, Coumarin, Limonene, Eugenol, Geraniol, Linalool, Methyl 2-Octynoate, Ci 42090 (Blue 1), Ci 17200 (Red 33), Ci 19140 (Yellow 5).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.