I'm totally obsessed with this shampoo as I've got bleached hair with teal highlights & this doesn't wash out my color and keeps it from getting yellow! It keeps it ash !I love it and can't live without it! It's my 2nd bottle now!

I really love this shampoo, it leaves my hair silky smooth and maintains my ash coloured hair superbly. Used with the conditioner, my hair has never been in as good a condition. Love it.

Very good for avoiding yellow/gold tones in your hair.

Have been using this for quite some time now and I just love it. I shampoo once with Joico Moisture Wash Shampoo then once with the Color Endure Violet Shampoo which I leave on for a couple of minutes or so (you don't need to use much as it lathers really well). I'm flattered that I get compliments on my blonde hair, which I colour myself, as it stays a lovely shade of blonde which never looks brassy and I know this is due to the violet shampoo. Wouldn't use any other product to keep my hair

I love this shampoo. I have grey hair (if I'm honest, almost white) and this shampoo gives my hair a lovely bright and shiny look. There aren't many products on the market for the 'older' lady, but this one is worth trying to lighten any dull, grey hair.