The only purple shampoo that keeps your hair feeling hydrated. Keeps it the colour you want removing any brassy tones.

If you want silky smooth hair that lasts and feel so healthy then this is for you!

Won’t beat this brand. Great for toning blonde hair 

I bought it for my friend. She used this for the first time and was pleasantly surprised. The smell is pleasant without being overly heavy. It rinsed out cleanly without any residue.

Love this shampoo! Always makes my hair feel so good after using it and you don’t need to use too much of it either so lasts a while. I’ve noticed my hair feels healthier when I use Joico products and has definitely grown since using them too. I definitely recommend!