Curly hair is more prone to breakage, so care for it with Joico Curl Cleansing Sulfate-Free Shampoo, a nourishing shampoo formula enriched with Curl Repair Technology™ to create stronger, bouncier, healthier looking curls.

Combining a blend of natural oils, reconstructive proteins and defining polymers, the shampoo works to strengthen and repair the hair where it's needed, whilst delicately cleansing and defining each curl for a bouncy, more manageable finish.

Reactivating curls and leaving them twice as soft*, the reparative shampoo will eliminate dry, frizzy locks and create elastic, long lasting, predictable curls, every time. - K.N.

pH 4.5-5.5

Hybrid bio-plastic resin packaging. Joico is reducing its packaging related greenhouse gas emissions by more than 75%.

*When used with 'Nourished' conditioner.

• Apply small amount of CLEANSING shampoo to wet hair.
• Rinse.
• Repeat if necessary.