Joico Style Reform (100ml)

A clay styler that gives a malleable hold and allows you to shape your hair into a salon perfect style, this Style Reform clay from Joico is a must have. Apply to damp or dry hair for a firm but flexible hold that lasts all day.

Boasting a unique clay, oil and wax formula, this clay gives you a non-chalky hold that isn't dry, enriched with nourishing Vitamin E to keep your locks healthy.