This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool faux-blonde and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fibre.

Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly. We recommend you to alternate with Bain Lumière on a weekly or as a second shampoo for a deeper & hydrating cleanse.

Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Glycol Distearate, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730 / Acid Violet 43, Salicylic Acid, Carbomer, Limonene, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Magnesium Acetate, Glycerin, Sodium Hyaluronate, Tocopherol, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Phenoxyethanol, Leontopodium Alpinum Flower / Leaf Extract, Fumaric Acid, Malva Sylvestris Flower Extract / Mallow Flower Extract, Potassium Sorbate, Parfum / Fragrance.