this is my second year using this product and I will admit it does the job it says on the label. Unfortunately for me I have ALOT of hair and its kinky therefore needs more of the product which ends up with me having to buy more than I should for this price! Through extensive research I found another amazing product just as good (if not better) Fredrick Tekkai rx protein treatment mask which is better priced. So for all you ladies who are going natural out there are other options out there if like me spending over 300 dollars on just treatment is too much!

I purchased this product as part of my new healthy hair regimen after doing some research on different forums and reading tons of reviews. I have very dry, very fine and highly textured 4c hair and was struggling to find the right products to use that would prevent breakage, split ends, fairy knots etc.. The struggle is real! I'm not saying that this product will cure all of those things but it is important to give your hair the best chance of defending itself against them if you want to see progress and this is where this product comes in. I think it works great! The product has a rich, creamy texture but it's not goopy or sticky. I think it works best on hair that is damp because it spreads more easily but I have read that some people like applying it to dry hair. I feel like you would use more product that way though and it isn't cheap! I really do feel like it protects my hair in the shower and makes sure it isn't completely stripped of moisture during the washing process. Afterwards my hair is soft, tangle free and ready for some deep conditioning. It is a bit pricey but considering how many products I've tried that just didn't work for me and the hopelessness I felt - I think it's worth it's weight in gold so I will continue to use this for many years to come. I really like this brand and use the Exfoliating Scalp Mask and Scalp Toner as well.

My hair is very dry, fine, frizzy and thin in places. I use semi permanent colour. Basically it can look like wavy straw. I now use Elasticiser Extreme for half an hour before using a well known anti frizz shampoo and conditioner. This has, over time, slowly but surely given me sleeker, frizz free hair. I still need to use a serum before blow drying, but I now have a head that looks like hair and not straw. I will definitely continue to use it.

this product is AMAZING!! i have ethnic hair and it definitely does the job! i have course curly hair and i have tried almost EVERYTHING and this product has NO competition. My hair is stronger, my curls are bouncy and best of all NO BREAKAGE!!i RECOMMEND you try it, will not be disappointed..The only reason i gave 4stars is its pricey but i will definitely be investing in another bottle!

i cant believe how amazing this product is my hair was very very dry and since i have been useing this have noticed a big change in my hair and well happy my hairdersser even said how better condtion my hair is ask what i was useing told her and said philip kingsley is good hair care i ordered elasticizer extreme 500ml and i was well happy got a three gift which was Phillip Kingsley Soothe and Style and thanks again look fantastic you are amazing love this company and also thanks again philip kingsley your products are amazing well happy