This shampoo is unlike any other I've used before. It's a very rich oil when you first squeeze it out of the bottle. I did doubt whether it would lather enough, but it did. You need to add a good amount of water to the oil which does make it go a lot further. You then rub it between your hands to create a crème. It's still a very rich and creamy texture but does clean the hair really well. I have very fine thin hair but it does get dry on the ends. This worked really well and didn't weigh down the root area. Overall I was very impressed with it. Even if you have good conditioned hair, this does target the required areas rather than simply moisturising all the hair. It really did balance my hair well and didn't leave that gummy feeling when it was wet.