Since ABH has changed this eyeliner (previously purple packaging) i just don't like it. The applicator is awful, and the pigment is really poor.

Great eyeliner! Brush makes application smooth and easy!

I bought this in November, unfortunately I feel the formula has changed when I compare it to my previous purchases with the old purple packaging. This version in the new packaging is more watery, less pigmented and not quite smudge proof. I'm also not a fan of the brush. I wouldn't buy this again, especially as it's less effective than before.

I bought this eyeliner hoping it would give me a very thin and precise cat-eye but the tip is regular size. The product itself is great quality but if you're looking for a very thin applicator this is not it.

This eyeliner is AMAZING!! I used to wear Estée Lauder liquid eyeliner for years but they recently discontinued it and I was so worried about finding a new liquid eyeliner, but after reading great reviews I purchased this one and I am not disappointed!! It’s so much better!! It’s really black and matte, stays on all day with no smudging or cracks and super easy to put on!! I’m so happy with it and it’s now my new favourite liquid eyeliner!! And costs less than my previous one, can’t go wrong with that!!