When used with the Aveda Be Curly Conditioner, it reduces frizz and gives curls more definition. Good value, in terms of cost per use, when bought in the 1000ml bottle.

I’ve been using this shampoo for over 10 years on and off. Every time I tried a different brand I ended up going back to Aveda Be Curly. My hair is wavy, not curly, prone to frizz and I find all the other curling shampoos too rich for my hair, leaving it greasy. 

I have been using products from the Aveda range for many years and I particularly love the B-Curly range. This shampoo leaves my hair silky soft and curly and smells great. I buy the large size and it lasts me ages.

Been using this shampoo since I got it years ago. So far the best, it's lighter than damage remedy, good for daily use to maintain soft and curly hair. Pair with Damage Remedy Hair treatment to give good boost of nutrients to hair once or twice per week. My curls last quite a long time with the use of this shampoo.

One product that I will continue to order :)