This Aveda Madder Root Shampoo is a great product, particularly when used together with the Madder Root Conditioner. It lathers up well and hair looks shiny.

This Aveda Madder Root Shampoo is a wonderful shampoo for auburn hair, it cleans perfectly and brightens the colour.

Aveda Madder Root Shampoo (1000ml) smells very nice and leaves the hair soft, even without using a conditioner.

Can't fault Look Fantastic themselves, but was expecting more from the product (perhaps my expectations were too high?). I was expecting the shampoo to add more vibrancy than it did, but can't deny that it did 'warm' my hair up, as it states. So, expect any more vibrancy in your hair colour, but do expect a bit of warmth.

I've been using Madderoot for more years than I can remember. The 1 litre bottle lasts me 6 plus months and that's with washing my hair everyday. There is no build up, just clean, shiny hair. I love it and will continue to always only use it in the future.