I have always used Aveda pure shampoo. They have changed the ingredients, I am so glad I only purchased the small travel bottle, my hair looks lank and greasy with an awful film on it. Aveda change back this is awful, no longer my favorite everyday shampoo. Such a shame

This has made my hair bouncy and light I gave highlighted dry hair and finally something that helps! I’ve changed to Aveda products totally now. Dry Remedy and damage Remedy are also superb conditioners. I alternate with moisture and damage control. My hair looks great.

I used this on the basis of a review by Sali Hughes; I am so glad I did. This shampoo suits my hair perfectly. Clean fresh fragrance. Brought my hair back to life. I used it on holiday for 2 weeks; it lifted all the build up in my hair and it shone beautifully.

First time using this new type of shampure and I am very impressed - my hair is light, soft after each wash and haven’t felt like I needed to use a conditioner.

I love Aveda products I was using the cherry almond shampoo/conditioner and decided to go for a change. Well big mistake the shampoo left a kind of film on my hair that made it look greasy and had a weird feel to it. I went to the hairdressers the next day and she agreed with me, apparently the formula has been changed!