I had been searching for a long lasting, non-creasing, matt, flattering cream eye-shadow for about 3 years without any luck. All seemed to either gather in creases or need re-applying after a couple of hours. This product is absolutely brilliant - easy to apply, lasts all day or until you're ready to remove it, doesn't irritate my sometimes sensitive skin and comes in a range of very flattering natural shades. My search is over - this is the only one I'll be buying from now on.

I just love the 5 in 1 BB eyeshadow. It's so easy to use and blend . I have 2 colours and will be getting more. A little pricey but a little goes a long way. Definitely a must have for me.

Great product on its own or under any eyeshadow. Even cheaper eye shadows behave themselves and don't crease. Very happy and may try other shades.

I normally avoid cream eye shadow because it creases but this stays on for several hours and doesn't crease at all.

Bought the nude shade to neutralise colour of my eyelids and this works well. I use only a small amount and blend with a finger. Dries to a powder finish and doesn't crease. I have used this on its own for a subtle look but you can also apply another colour as it works as a base.