Having used most of the popular, including more expensive, products I can't find any that compare with this. It took me some time to master a brush technique but practise - generally - makes perfect, and easy. My eyebrows are black, but sparse and patchy, hair grey/dark with subtle highlights. This pinky/grey/brown goes on softly with no red undertones. I brush the colour over the shape of my brows and it fills in the patches - no feathering required as with a pencil. People think my brows are naturally this colour and shape. The best result I could ask for.