After lightening and highlighting my hairdresser recommended this and I bought it. I've tried several others, mostly more expensive since then to look for best option. I'm returning to this. It doesn't dry out hair or stain hands but perks up the blond keeping yellowing at bay. Does what I wanted basically and better than the other options I'd tried

The best toning shampoo for blonde hair, keeps blonde vibrant with no purple tone left behind, hair feels like you’ve just left the salon 

Love this range and this shampoo leaves my hair soft and brightens my highlights, my go to shampoo when my hair looks dull

I'm slowly working my way through as many purple shampoos as I can to find the best. Love that this is plant based and it smells divine. It's very thick, so only a tiny amount needed. This has the added bonus of being great value, as a bottle this size will last ages. However, it's difficult to wash out and as it's very deeply pigmented, it does leave my platinum hair with a slight violet tinge, hence the 4 stars. So not perfect, but certainly one of the best Another plus - it doesn't dry your hair out like a lot of these shampoos.

Love this and makes my hair smell amazing