I've bleached my hair three times now, I tried this toner twice, both times it has been really unaffective. I left it on for I think almost an hour, and saw no difference whatsoever. When I had a video consultation with bleach london, they recommended I tried the lavender toner or the white toner to try get rid of the brassiness... I haven't bothered, for now I am living out the bleached babe look, until I find a solution. Potentially works if you manage to lift your hair to a really light tone, this would be affective, but I am personally just really disappointed and frustrated at this point. Hope this helps.

If your sick of bleaching and having in even tones in you’re hair or you’re hair going white like mine did and orange at the root this is the product for you I Have never found a product that works aswell as this wish I could upload photos to show how accurate the colour is to the example. Would definitely recommend but wouldn’t say it was long lasting 

Very good product! Easy to use and helps to blend out bleached hair into a more natural shade! Highly recommend abs will use again 

I love this toner. It really help give my blonde a beautiful tone after prelifting/bleaching. I now use it as part of my roots routine along with LIVE OOA. This product also smells great and leaves the hair feeling soft.