I tried this mascara for the first time this year. And now i'm convinced, this is my new favorite mascara. Although it is brown, my it looks "black" without giving me a tierd/trying to stay awake-look. I have always heard that blonds should use brown mascara, but it was not untill I tried this mascara i beleved it. It stays on all day long, no "dripping" on the skin underneath the eyes - and this also contribute to the "non-tired-look"! I have already recommended to all my friends.