This serum smells really lovely, naturally and herbaly like. I especially love the texture an its smoothness. When you aplly it to your face, it feels like you have touched velvet wit your face. Dermalogica instruct to apply it morning and night which I do on saturday and sunday, my non working days. On my working days I use it only in the evenings because in the morning I do not have the time to do the whole beauty routine. I am 44 and I have been using this product for three weeks. It seems that my skin is more even, softer, brighter and smoother. I really love this product and I will buy it again for sure.