Used this purple conditioner for years. The best in my opinion. Leaves hair feeling ver soft and no yellowing. 

Always got this scent is decent matched with the shampoo keeps my blonde strong and healthy! 

Teamed with the shampoo your hair is left really soft and if you hair is bleached keeps it in condition! Smells lovely too!

I have tried many purple shampoos and conditioners to tone down the yellow in my hair. Fudge is the best by far. Also leaves hair in lovely condition. 

I get highlights in my hair and use this once a week to keep my hair ‘ashy’ so many people ask what colour/brand of toner I use? Or what to ask for at the hairdresser, they are shocked when I say all I use is fudge purple shampoo. It’s also the only one that does not dry out my hair unlike a lot of other brands