Hair are so soft after usage. Colour definitely better. Good value for money. Nice consistency. Definitely would recommend for all blond hair 

I have been using this shampoo just twice weekly and even after the first time using my brassy blonde was back to icey blonde, I’ve tried numerous brands for around the same price bracket and none have come close, the bottle is also a great size. I will definitely be repurchasing! 

I really like this. It definitely did brighten my hair and get rid of the brassy tones. I need to use it more so see about the damage rewind benefits. Overall happy so far.

Does not dry out hair as some others, would recommend leaving for a bit longer for the best results. Overall I am impressed.

I much prefer this purple shampoo to others I’ve used. It doesn’t leave it as dry and certainly not as damaging as others