Gorgeous delicious colour and it's leaves your hair soft and shiney!!! Yummy product all round!!

Applies really easily and gives a fantastic deep pink colour. Personally I don't wet my hair before application as it makes sectioning off the coloured bits too difficult, but the colour seems to work better on dry hair anyway. Colour becomes more and more intense the more you apply it and fades less and less quickly. Love this colour!

I have used this for years although I am disappointed that the color fades quite quickly and is not as permanent as I would like. Still the color is really good and I have not found another color as good.

Love this product, smells nice, colour is lovely, conditions hair and easy to use. Only downside i wish the colour would last longer, however, this is because my hair is not bleached.