This product is my favourite blonde toning shampoo I have used so far. Comparing to other brands, the product is thicker so it doesn’t run everywhere in the shower and stain tiles, it smells lovely and lasts but most importantly, it isn’t drying at all and I love that it can be used every day. When I went to be blonder, I simply leave it in longer. My hair is still soft, past brands made my hair straw like which lead to me stopping using the product.  I can’t wait to use this product more, I love that it is paraben free too. 

Great product, worked really well on yellow tones. Would recommend. 

Absolutely fantastic! Worth every penny! Definitely the best product I’ve ever used will defined be buying it again. Yellow tone is history!!!!

I’ve been using this product for a few weeks to try and cancel out some of the yellow tones in my ombré. Overall this product smelt good and did a great job at reducing those tones. I found the conditioner did dry out my ends a little, so I did do a 50/50 with another conditioner to try and reduce the dryness. However that being said, I’d still recommend this product for its intended job!

WOW! Where to start. After my hair being damaged and a disaster after lockdown I was really nervous about using a toner on my hair...BUT the results were incredible! It got rid of the yellow tones and made it look and feel so health. Like I had just walked out of a salon! I highly recommend this product.