I've only used it twice so far, but it seemed to make a difference to the tone of my hair. It has a nice scent and left my hair feeling smooth. Would buy this again.

Absolutely love this shampoo and have bought it a few times in the past, the last being around a year ago. I prefer the sulfate free to help protect my toner. It definitely isn’t the same as what it use to be? The pigment is no where near as strong- it use to dye my nails purple for ages and could only do it once a week maximum as the silver/purple tone was so strong but this is nothing like that, I don’t even notice a difference from using it a couple times a week, even the colour of the shampoo itself is a lot paler, really hope they bring back the original formula! Won’t be repurchasing as there’s definitely better on the market now

This was lovely removed yellowing and left a lovely blonde colour again and great that you can use everyday 

Not only does it remove yellow tones but it cleans my hair really well, and it feels lovely and hydrated afterwords which is something I’ve struggled to find with other products 

SLS free is important to me - and this really revitalises my blonde highlights without over toning