I feel I have seen a difference in the colour of my teeth and my partner said his teeth looked whiter will continue to use

This is a great product for gentle whitening, I noticed a difference after about a week of using this product twice daily. The taste is pleasant and the pack again is nice. Only gave 4 stars instead of five because I have since tried other whitening toothpastes that have given me instant results. 

I really like trying different whitening toothpastes so picked this up when it was on offer. It has a nice taste that leaves my mouth feel nice a fresh. Unfortunately the charcoal means I am constantly cleaning up grey puddles under my electric toothbrush even after rinsing it well. Really annoying

It's just the basic toothpaste with charcoal, not sure what the hype is about with the other reviewers. The taste is not the most pleasant, either.

I write amazing 2 because both this and the supreme really work I use both - one in the morning and one in the evening and I see a difference from day two, and I have very dark stains for smoking and coffee Highly recommended