Have just recently bought this product so have only used it a few times but as with my review for the shampoo in this range it does not appear to dry hair out and blonde is definitely brighter. Nice fresh smell not chemical like other brightening products

Purchased mini size along with the matching shampoo & am just as impressed by it. Same lovely comforting fresh smell, easy to apply exactly as much as you need as it's not gloopy or runny, a little goes a long way so very cost effective. The shampoo had left my hair soft & clean & this didn't weigh it down. After using purple shampoo & conditioner's for a while my hair was quite dry but after using this that's no longer the case. So impressed that I'll happily try the full size product in future.