Left my hair so soft and manageable. Brightened it up as well,

Bought for holiday lasted 10 Days good value for money 

I can't say I was overwhelmed by this product, it wasn't as drying as some brightening shampoos but I don't really think it did much brightening either. Nice shampoo but it didn't work for me for what I got it for.

Purchased because I like the Joico shine and protect spray. Definitely made my hair feel softer and more hydrated

Bought the smaller bottles first to give it a try and I did enjoy using and did see a difference in my blonde but didn’t feel as hydrated as other shampoos I’ve used