Absolutely love this product, leaves my hair feeling so soft and healthy even when it's still wet.

Joico l have used on and off for years . I used this for a couple of years now. And it's the best lve tried even bought my daughter a bottle as she used mine when she stopped over and said it was great . I buy the large size as it last me almost 12 months so excellent value for money. This and l pre oil my hair a few hours or night before washing and hardly need anything else occasion conditioner or oil .

I’ve only used this once but it has left my hair so soft. I’ve been using the conditioner for the past year but I’m definitely going to be using this shampoo from now on

I purchased the joico defy damage shampoo, conditioner and masque after years of using standard haircare that consisted of sulfate ingredients! Obviously not doing my hair any good as it was always dry and brittle, added to the fact I also bleach my hair. After a month or so of using this set my hair is softer and seems smoother on the ends, I am going to buy some more and see if I can get my hair in even better condition. I would recomend if you have dry over processed hair like me! Overall good product.