I bought this on the recommendation of a friend who uses joico’s products and as someone with thick frizzy blonde highlighted hair who lives in a hard water area a gentle but strong clarifying shampoo is a must. This didn’t fry my hair and left it feeling light and clean. Bear in mind I do use a mask or heavy conditioner afterwards. All in all I would recommend. 

I wanted to try a clarifying shampoo after seeing online videos Of build up from using supermarket shampoos. I used this shampoo the day before having my hair coloured with a blonde toner and the colour turned out really nice - better than usual and my hairdresser noticed the same difference. I recommend using once or maybe twice a week and my hairdresser advised me not to use it for a few weeks after having my hair done as it may strip the colour. 

I have very fine, bleached hair and most clarifying shampoos leave it extremely dry and tangled. This shampoo is great, its moisturising but strips out excess products, I need to wash my hair daily due to my fitness regime and I use this at least once a week, great shampoo!

I have some experience with the Joico K-PAK range. The products are really well designed, and do what they claim they do, unlike a lot of stuff that is out there. Protein products will work only if there is enough protein of a specific type in the formula - which Joico K-PAK has; therefore you get results, not just wasted money. This shampoo is not for everyday use, I would recommend once a week. It really strips all buildup, especially mineral buildup, from the hair. However, it is quite drying to me, so and intense hydrating mask or some kind of pH adjuster is needed afterwards. A good idea that I do sometimes is to use a coconut oil mask before shampooing, as coconut oil is an efficient chelating ingredient. After that you shampoo with this product - and your hair is left completely stripped of any gunk and minerals. The color is shinier and more true!

This product is a suitable everyday shampoo for blonde hair