Have just used this today and pros are definitely the scent and subtle colour deposit. It's pleasant and not sickly sweet like a lot of other semi permanent colours are. I have long thick hair down to my chest and had to use the full tube so I wouldn't say it's cost effective when comparing it to adding cr*zy color to your own conditioner, for example. I have highlighted hair and it's turned my hair into a soft pinky purple. Flattering colour on anyone as its subtle and not overly bright. Would use it again but a full tube a go won't be cost effective for me unfortunately

I thought this would've lasted linger than 2 days for the price.It was the lightest colour of pink, almost lighter than candy floss. It stuck more towards the ends, even though it was applied per instructions on the root first.It faded so fast and hair was back blonde within 2 days.I should say that my daughter has never had colour on her hair either.I wasn't impressive.

A soft baby pink colour that actually works great for grey hair love it! 

This is very easy to use, it is basically a hair mask that deposits colour. This is a really nice shade of pink. I used this when the toner I got from the hair salon had faded and used the entire tube on my long and very fine hair. It smells amazing and left my hair in great condition. I got many compliments on the colour and condition of my hair afterwards. I will buy this again and try the peach for the summer.