I'm naturally brunette, but wanted a colour change and went blonde - a little too light/ whitish blonde for my liking though. My hairdresser suggested I use a caramel toner, I still wasn't sure if that would be dark enough and so went for this latte option - which is perfect, not too dark, just dark enough to darken the lighter bits of hair. And you can adjust the strength based on how long you leave the colour in before washing it out. Amazing product, I'm really impressed!