Greta texture, was surprised how nice it feels on hair and not leaving heaviness feeling. Will buy again.

I love this product. It definitely straightens your hair even if you don't use a flat iron. All you need to do is use a hairdryer to activate the creme and it loosens your curls significantly.

You need to use a very small amount of this on your hair - even if you’ve a lot and it’s very long! - or it goes a bit yucky.  Works really well though 

I've been using a similar product in the range by KMS but it has to be rinsed off, I was unaware that KMS also made a leave-in straightening conditioning product until fairly recently. I was after a product that's less time consuming and kinder for the planet (using less water) this ticked all the boxes. I've only used it about 5 or 6 times but it does exactly as described and I have short fine hair so a little product goes a long way. I tend to straighten my hair too much so to have this product now, which also has the heat protection built into it is a real bonus for me.

Makes my hair blow dry so quickly. Literally halves the time spent drying my hair and creates big volume so win win!