My hairdresser recommended this to me after I explained how I'd tried many different shampoos (cheap and expensive) and each one felt like it had stripped my hair and dried it completely out plus nothing was making the blondes in my hair stand out. My hair feels like it doesn't even need conditioner after using it and the blondes in my hair stay brighter for longer. Highly recommend

Excellent shampoo, very nourishing, leaves my hair soft. I usually have problems with detangling my hair after the wash but after using this product. And the main benefit leaves a beautiful fresh blond colour so excellent to prolong the time between the highlights. I will use it regularly and already recommended to my friends. 

This is the third time I have bleached my hair away from my natural brown, and I have used many many purple shampoos in the past, but none have been as great as this one! It took the yellow ring right out of my hair and has left me with the best icy white result I was looking for! Works perfectly would definitely recommend!

I use this alongside the conditioner and olaplex, my bleached hair has never been healthier!!

Waste of money. Didn't tone brassy blonde tones in hair and left hair feeling heavy and not clean.