Great shampoo - has a lovely smell !  I’m blonde so I use this to keep my colour nice and bright and it seems to be doing the job nicely ! I love the matrix range.. can’t fault it! 

Delighted with my purchase. Leave my hair super soft and shiney. 

I’ve recently had my hair bleached and this was recommended by my hairdresser. It’s a great shampoo that keeps my blonde looking great! I find I have to use it with the conditioner, or it leaves a tacky residue on my hair. 

So, I am ashamed to admit that I usually get what is on offer in the supermarket but I decided to change my hair colour to a very very deep purple (Purple Raven by Guy Tang). I thought as I wanted to try and keep the colour looking good for as long as possible I should purchase something better quality, after alot of looking at the options and reading alot of reviews, I decided to give matrix keep my vivid, a go......I love this shampoo, my colour is still just as bright 8 weeks in! I'm genuinely shocked and very pleased. It has a really nice smell which isn't over powering. I use the conditioner afterwards and the velvetizer. If I could attach pictures so you can see for yourself I would.

I currently have rainbow hair (6 different colours), I am genuinely surprised at how little colour runs out when using this shampoo. It's coming up to 4 weeks since I had the colours done and they're still in! One of the better shampoos I've used for colour treated hair. Will definitely use again.